Frederick and Randy discuss the stigma within the greater photography industry around event photography, and the fact that some even say it’s “not art”. Randy challenges this notion, then goes on to explain how he and his team worked like a “well-oiled machine” on picture day to efficiently shoot thousands of professional quality portraits—sometimes within hours.

The artistic part of it all comes in when the photographer is challenged to create a salable image, with only minutes of camera time with a given subject.  Art—under pressure!